Beyond the sale
ZIPCAR PROMO MOMENTS
THE OPPORTUNITY:
Promotions that felt like Zipcar—not just discounts with a logo on them.
GIVEAWAY:
Golden Ticket
To boost reservations in top markets, we created a Golden Ticket-style surprise and delight where members could find $500 in driving credit upon unlocking their Zipcar. The physical tickets shined with gold foil accents, inspiring all the accompanying graphics and allowing for a unique “prop” for all social content.
+7% lift in reservations WOW in Chicago
The social traction showed there was more to unlock next time. A longer tease and market-specific influencers would take it further.
FLASH SALE:
Hidden Gem
Flash sales cheapen brands. So we made ours feel like a secret. We offered select cars for $0 for the day and turned it into a “hidden gem” scavenger hunt. The gem gave the idea a playful anchor, drawing members into the app to search and book.
"Your promo was the best! After an injury left me unable to drive for months, I was grateful for my free rental hours. I ran long-overdue errands and remembered how much I love Zipcar: Thank you!"
+3x increased searches WOW
All email, push, and social content performed above benchmarks. Every touchpoint stayed consistent which was a real win given how quickly this came together across teams.