Expressing the brand IRL
ZIPCAR
OFFICE DESIGN:
The brand, built into the space.
We wanted to infuse the space with our brand, but not in a "slap the logo on it" way. I collaborated with company decision-makers and an interior design firm, grounding every choice in our core principles: simplicity, sustainability, and community. Zipcar green is bold and bright—right for marketing, but a lot to live with. So we translated it into earthier tones that carried the same brand signal at a more livable hue. Light wood, live plants, and a residential feel made the space warm rather than corporate. Custom artwork wove in the brand at the right moments.
The goal was a space that felt like the brand without announcing it. And people feel it.The design gets compliments daily.
EVENT:
Transforming an alley into a birthday celebration.
Zipcar’s entire reason for existing is making space for people, not cars. So for the 25th anniversary, taking a space typically reserved for cars and filling it with a block party felt exactly right. I led the planning committee and partnered with an event company—from games to giveaways, every moment showcasing 25 years of the brand. Employees, members, and neighbors showed up together, which is really what Zipcar has always been about.
The best brand moments don’t feel like marketing. This one felt like a party.
SWAG STORE:
Merch worth keeping.
Most branded swag gets forgotten in a drawer. We wanted pieces people would actually use. I spearheaded the effort from the ground up—finding a vendor that could work on an on-demand, sustainable model and building an easy-to-use online store alongside it. From there I consulted across teams to understand what people actually wanted, then curated wearables and everyday items that balanced practicality with personality. The branding went beyond the logo: brand colors, custom patterns, and original phrases made each piece feel considered rather than slapped together. I also staged and shot the photography so the store itself had the same care as the products in it.
The result was merch that felt like Zipcar—not just merchandise with a Zipcar on it.
